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The steep competition on online websites like Amazon forced them to take some steps so that every seller can get some edge over his competitors. Amazon is one of the big names when it comes to online shopping, and a large number of people on a daily basis sell or purchase products using the portal.

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Factors which influenced the popularity of online shopping:

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The popularity of the Internet and the changing attitude of the people is the contributing factor for such a sudden rise in online shopping. From a seller’s point of view, there are several advantages of doing online business; now they do not need to spend any money in distributing the product across different market which increases the profit margin. From a customer's point of view, he no longer has to visit so many stores to get his hands on the desired product instead all the products are just a click away.

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The benefits of using amazon price tracker:

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Since the benefits of online shopping were outnumbering the cons, the big name like Amazon started providing their sellers with tools like amazon price tracker which helps the seller to know about the whereabouts of his competitors. The software offers a detailed report for every businessperson who is doing business over Amazon with information such as the product price, the availability and most importantly the demand of the product.

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The software used by Amazon to help their sellers:

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The jungle scout is one such software which is used by Amazon, and over the years the estimator tool helped many small-time business people to shape their business strategy. The software uses scientific methods to predict such information, and the data provided by them are transparent and free from any malice. The other fantastic feature of the software is keyword scouting.

 

The new feature of keepa helps the seller to generate maximum hits on their product. The software steers through hundreds of customer searches and provides the seller with a list of keywords which when included in the product description can garner several hits which help in improving the product visibility. The tool also alerts the seller beforehand regarding the stock of the product so that he can get sufficient time to arrange additional supply.